Latest blogs

Josh Chasin, chief measurability officer, VideoAmp

Future Proofing Representation in Measurement Means Jettisoning Legacy Mindsets and Methodologies

By Josh Chasin last updated

Or how I learned to love the fortitude of big data

Broadcasting & Cable
Chromecast with Google TV

The Death of the Dongle

By Monica Longoria published

Want proof? Look at what the three biggest dongle makers — Amazon, Google and Roku — are up to these days.

Broadcasting & Cable
Roku East Coast ad sales exec Kristina Shepard

The TV Upfront Turns 60; It’s Time for a Better TV Ad Experience

By Kristina Shepard published

Traditional TV buying leaves the consumer experience in pieces — limited personalization, frequent waste, lost relevance

Broadcasting & Cable
Adonis Hoffman

Not Ready for Prime Time — Audience Measurement in Disarray

By Adonis Hoffman last updated

Broadcasting & Cable
A stack of money

Three Ways Broadcasters Are Losing Money in OTT Without Even Knowing It

By Matt Deets published

How broadcasters can avoid leaving ad dollars on the table

Broadcasting & Cable
A family watches content on multiple screens in their living room.

The Requirements of a Convergent TV Future

By Howard Shimmel published

Multichannel News
A communications satellite orbiting Earth

Land-based Competitive ISPs Note LEO Rivals

By Jimmy Schaeffler, The Carmel Group published

Multichannel News
Sue Tremblay, VP, sales director, Nielsen

Carrie Bradshaw at 55: Still Fabulous, but Too Old for Advertisers?

By Sue Tremblay published

Broadcasting & Cable
Julio Acosta PubMatic

Standardize Content Object for Programmatic CTV: Small Change With Big Impact

By Julio Acosta last updated

Broadcasting & Cable
DEG

Why Subscription Businesses Will Turn to AI to Manage Churn in the Coming Year

By Vijay Sajja published

Arm yourself with data to help fight off subscription fatigue

Broadcasting & Cable
123456789Archives