Latest blogs

Marcy Pentoney, VP, product management, Cadent

Advertisers Don’t Need to Choose Between CTV and Linear

By Marcy Pentoney last updated

Broadcasting & Cable
Sona Pehlivanian of NY Interconnect

Quality Still Wins in TV’s New Advertising Landscape

By Sona Pehlivanian published

Why we need to acknowledge that not all impressions are created equal

Broadcasting & Cable
Gigi Sohn

The Senate Should Confirm FCC Nominee Gigi Sohn

By Tim Winter published

Sohn imminently qualified for the job, and she would work to improve the lives of children and families

Broadcasting & Cable
Mark McKee, general manager, FreeWheel

The 2022 Upfronts are Underway: Four Topics All Advertisers Should be Talking About

By Mark McKee published

This year, it’s not just about making deals; it’s about finding solutions

Broadcasting & Cable
Watching TV is fun

Why Netflix’s Struggles Don’t Spell Doom for Streaming

By Brahm Eiley published

Legacy television business faces down a profitability predicament

Multichannel News
Bruce Anderson

It’s Time To Tear Down the Walls: The Future of Addressable Advertising Is Interoperability

By Bruce Anderson last updated

Multichannel News
Bob Ivins

Currency vs. Measurement: Understanding & Improving TV Marketing

By Bob Ivins published

Broadcasting & Cable
Dave Coleman, senior VP, strategy & development, Ocean Media

2022 Upfronts: Priorities from Both Sides of the Negotiating Table

By Dave Coleman published

Broadcasting & Cable
Dan Brackett, CTO, Extreme Reach

Syndication is the Perfect Place for Addressable Experimentation

By Dan Brackett published

Broadcasting & Cable
Mike Chowla is the VP of product management at PubMatic

CTV Publishers Benefit from Separated Demand and Tech Platforms

By Mike Chowla last updated

Broadcasting & Cable
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