Latest blogs

A man using his phone while watching TV

Here's Why Brand Building Is CTV’s Best Shot

By Chris Kelly published

Four things broadcasters must remember as they establish their CTV measurement strategy

Broadcasting & Cable

ACA: The American Cable Association’s Amazing Bandwidth

By Jimmy Schaeffler last updated

Multichannel News
broadband, lights

America's Broadband Treasure: Can It Be Properly Funded?

By Jimmy Schaeffler, The Carmel Group published

Multichannel News
Scott Wallsten

The FCC Broadband Map Will Be Wrong -- But It Was Always Going To Be

By Scott Wallsten published

Multichannel News
older couple watching TV on the news

News Viewing 55-Plus: The Need to Know

By Sue Tremblay published

Why to target information’s most loyal — and valuable — advertising demographic

Broadcasting & Cable
Big Tech icons on iPhone screen

Senate Should Vote to End Big Tech's Free Ride on Universal Service

By Kim Keenan published

Why it’s time for Congress to compel edge providers to do their bit to close the digital divide

Multichannel News
Monica Longoria

How To Reach Consumers Watching Both Linear and Streaming TV

By Monica Longoria published

Using connected TV to go after cord-cutters is only part of the story

Broadcasting & Cable
Jim McKay for Walt Disney Television via Getty Images Sports at the 1972 Summer Olympics / the Games of the XX Olympiad.

Jim McKay’s Sixth Olympics: Munich 1972

By Jimmy Schaeffler, The Carmel Group last updated

The thrill of victory and the ultimate agony of death and defeat

Multichannel News
voting and politics

How to Win the Midterms with Ads on Streaming Media

By David Wiesenfeld published

Political advertisers stand to gain from CTV’s local advantage

Broadcasting & Cable
John Bishop, VP, Business Intelligence

Upfronts Offer TV Networks a Three-Phase Opportunity

By John Bishop last updated

Moment of flux is a good time to reset the seller-customer relationship

Broadcasting & Cable
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