Latest blogs

A man using his phone while watching TV

Video Needs a Broader Sales Fluency

By John Bishop published

Broadcasting & Cable
Deb McDermott at 2013 B+C Hall of Fame Gala

Local Journalism Plays Key Role in the Age of Opinion

By Deb McDermott published

Broadcast news is the best path to preserving objective journalism

Broadcasting & Cable
A person sits in front of a TV screen with a target, bullhorn and remote over it.

5 Tactics To Plan Your Way Into Addressable TV Success

By Brittany Powers published

Broadcasting & Cable
Fort Myers, Fla., trailer park after Hurricane Ian

Local Broadcasters Stepped Up During 2022’s Hurricane Season

By Paul Curran last updated

Stations were best positioned to support communities as Ian, Nicole wreaked havoc in the Southeast

Broadcasting & Cable
Perianne Grignon is VP strategy at Mediaocean

Omnichannel Convergence Does Not Mean the End of Channel Specialization

By Perianne Grignon published

Broadcasting & Cable
woman using wireless device

Congress Must Provide Clarity on America’s Wireless Future

By Evan Swarztrauber, Luke Hogg published

Reauthorization affords an opportunity to refine FCC’s spectrum auction authority

Multichannel News
Local newspaper

Local TV Journalists, Not Political Operatives, Must Fill the News Hole as Newspapers Die

By Silvia Elaluf-Calderwood published

Partisan websites are clouding the local journalism picture

Broadcasting & Cable
Erin Firneno of Advertiser Perceptions

Buyers Are Sticking With Nielsen. Here's How Sellers Can Get Them to Also Use Alternative Metrics

By Erin Firneno published

Advertisers want more accuracy but they’re wary of fragmentation

Broadcasting & Cable
Governments investments in broadband infrastructure worldwide.

Serving New Market Entrants for Fiber Deployments

By Liliane Offredo-Zreik, Dr. Mark H. Mortensen published

Multichannel News
Phil Schraeder, CEO, GumGum

Attention and Measurement Is a Hellscape of Our Own Making. Here’s the Way Out

By Phil Schraeder published

Savvier users, privacy concerns have dulled behavioral targeting’s effectiveness

Broadcasting & Cable
123456789Archives